I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher yo.. Read More
Affiliate News | 12.15.09 | No Comments
We love the holidays! But I’m sure you knew that by now! We especially love Thanksgiving. Sure, family, friends and special time together is great… but we’re all about the food! Who isn’t, right? We’re also all about che.. Read More
Affiliate News | 11.25.09 | No Comments
This post is coming to us from a new guest blogger. His name is Brian Connelly. He will be writing for PPC Hero on a weekly basis, so look forward to hearing more from Brian soon! After spending the past few years working in PPC marketing, I’.. Read More
Affiliate News | 11.25.09 | No Comments
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are s.. Read More
Affiliate News | 11.24.09 | No Comments
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you ha.. Read More
Affiliate News | 11.11.09 | No Comments
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the in.. Read More
Affiliate News | 11.3.09 | No Comments
We love Halloween! Last year, PPC Hero was a hit as Disco Stew! With the vampire hype this year, PPC Hero thought he would be a blood sucker this year. But he would do it old school style! We’re talking Bela Lugosi Dracula style! I want to suck.. Read More
Affiliate News | 10.31.09 | No Comments
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results. Typically, I wil.. Read More
Affiliate News | 09.16.09 | No Comments
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly impressed with this search engine that.. Read More
Affiliate News | 08.19.09 | No Comments
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Go.. Read More
Affiliate News | 08.18.09 | No Comments
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my client.. Read More
Affiliate News | 08.6.09 | No Comments
You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do.. Read More
Affiliate News | 07.29.09 | No Comments
Lately, I’ve been writing a series of articles on the Google Content Network. Read the original here: Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns .. Read More
Affiliate News | 07.21.09 | No Comments
Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit... Read More
Affiliate News | 07.18.09 | No Comments
This is a guest post made by Jonathan Volk. Jonathan is a 20-something affiliate marketer that makes hundreds of thousands of dollars each month online. Feel free to check out his blog at www.jonathanvolk.com. Time and time again I am asked by newbie.. Read More
Affiliate News | 07.16.09 | No Comments
Public Registration is NOW open for the Elite Retreat NYC 2009! This will be the 6th Elite Retreat Conference and it is being held for the first time in New York City at the Hotel Gansevoort. The Venue We have always done everything first class at.. Read More
Affiliate News | 07.15.09 | No Comments
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you “Pay per Click” in a movie theatre? OK, so they don’t mean actual PPC, but the post does have interesting things to say about geo-targ.. Read More
Affiliate News | 07.15.09 | No Comments
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new account.. Read More
Affiliate News | 07.8.09 | No Comments
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from the conte.. Read More
Affiliate News | 07.7.09 | No Comments
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for .. Read More
Affiliate News | 07.7.09 | No Comments
