I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher yo.. Read More
Affiliate News | 12.15.09 | No Comments
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBAâ.. Read More
Affiliate News | 12.8.09 | No Comments
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test usin.. Read More
Affiliate News | 12.2.09 | No Comments
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are s.. Read More
Affiliate News | 11.24.09 | No Comments
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater you.. Read More
Affiliate News | 11.18.09 | No Comments
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you ha.. Read More
Affiliate News | 11.11.09 | No Comments
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the in.. Read More
Affiliate News | 11.3.09 | No Comments
We love Halloween! Last year, PPC Hero was a hit as Disco Stew! With the vampire hype this year, PPC Hero thought he would be a blood sucker this year. But he would do it old school style! We’re talking Bela Lugosi Dracula style! I want to suck.. Read More
Affiliate News | 10.31.09 | No Comments
Today we are drawing for the grand prize winner for our Totally SEM Sweepstakes! This lucky person will receive a free PPC account review or SEO website review from the Hanapin Marketing Team. Nice! The email will be going out to the winner shortly. .. Read More
Affiliate News | 10.14.09 | No Comments
Yesterday we drew for the book prizes, and today we’re drawing the software prize winners for our Totally Awesome SEM Sweepstakes give away! Winners will be notified by email about their totally awesome prize! So, what did these folks win? Good.. Read More
Affiliate News | 10.13.09 | No Comments
YYYhhhhaarr! PPC Hero would like wish all of you land lovers a happy Talk Like a Pirate Day! Some of you may not know this but PPC Hero has family ties that go all the way back to Black Beard. His lineage has changed its ways over the centuries and n.. Read More
Affiliate News | 09.19.09 | No Comments
Today’s PPC Hero Landing Page Critique Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new .. Read More
Affiliate News | 09.8.09 | No Comments
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can&.. Read More
Affiliate News | 09.8.09 | No Comments
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as:Â “the goal that corporations or public agencies asp.. Read More
Affiliate News | 08.12.09 | No Comments
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now .. Read More
Affiliate News | 08.11.09 | No Comments
Elvis was great. Obviously, he’s the King. If you’ve never been to Graceland, you’re missing out. It’s a sight to be seen simply for the Jungle Room. This week, fans and fanatics alike are celebrating Elvis Week. And PPC Hero .. Read More
Affiliate News | 08.10.09 | No Comments
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my client.. Read More
Affiliate News | 08.6.09 | No Comments
You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do.. Read More
Affiliate News | 07.29.09 | No Comments
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not .. Read More
Affiliate News | 07.22.09 | No Comments
Lately, I’ve been writing a series of articles on the Google Content Network. Read the original here:Â Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns .. Read More
Affiliate News | 07.21.09 | No Comments
