Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they’ll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit... Read More
Affiliate News | 07.18.09 | No Comments
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a f.. Read More
Affiliate News | 07.17.09 | No Comments
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restruct.. Read More
Affiliate News | 07.15.09 | No Comments
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughl.. Read More
Affiliate News | 07.15.09 | No Comments
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you “Pay per Click” in a movie theatre? OK, so they don’t mean actual PPC, but the post does have interesting things to say about geo-targ.. Read More
Affiliate News | 07.15.09 | No Comments
It seems like everyone is talking about Facebook and MySpace Advertising these days. There are tons of people making lots of money on conversions from these sites, because of the ability to target such a select audience. But just because a lot of.. Read More
Affiliate News | 07.9.09 | No Comments
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not camp.. Read More
Affiliate News | 07.8.09 | No Comments
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new account.. Read More
Affiliate News | 07.8.09 | No Comments
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium th.. Read More
Affiliate News | 07.7.09 | No Comments
The sessions from Affiliate Summit West 2009, which took place January 11-13, 2009 at the Rio All-Suite Hotel & Casino in Las Vegas, are all available to download or stream in the Affiliate Summit section on GeekCast.fm. Gary Vaynerchuk Keynot.. Read More
Affiliate News | 07.1.09 | No Comments
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.. Read More
Affiliate News | 06.26.09 | No Comments
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.. Read More
Affiliate News | 06.24.09 | No Comments
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The answer, as always.. Read More
Affiliate News | 06.22.09 | No Comments
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new AdWords .. Read More
Affiliate News | 06.20.09 | No Comments
Even though I’ve had a Twitter account for a while, I didn’t become active until about 6 months ago. Here are a few things I’ve learned. Keep in mind, many of these tips are only relevant if you use Twitter for site or blog promo.. Read More
Affiliate News | 06.16.09 | No Comments
So I’ve been a little quiet on the blogging front recently. The main reason is that I’ve been busy preparing and launching a brand new site. Whenever I’m involved in a new project it seems to consume all of my brains runtime. .. Read More
Affiliate News | 06.10.09 | No Comments
It’s been a long time since I’ve really had that many Ask Kirstys so I was delighted to get a message via Twitter from a long time blog reader, Chris, which we then followed up with an e-mail conversation. Here’s his question: - I.. Read More
Affiliate News | 06.10.09 | No Comments
Do you like to party hard on the holidays? If so you don’t want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their se.. Read More
Affiliate News | 06.8.09 | No Comments
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve.. Read More
Affiliate News | 06.8.09 | No Comments
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only .. Read More
Affiliate News | 06.8.09 | No Comments
