Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBAâ.. Read More
Affiliate News | 12.8.09 | No Comments
We love the holidays! But I’m sure you knew that by now! We especially love Thanksgiving. Sure, family, friends and special time together is great… but we’re all about the food! Who isn’t, right? We’re also all about che.. Read More
Affiliate News | 11.25.09 | No Comments
This post is coming to us from a new guest blogger. His name is Brian Connelly. He will be writing for PPC Hero on a weekly basis, so look forward to hearing more from Brian soon! After spending the past few years working in PPC marketing, I’.. Read More
Affiliate News | 11.25.09 | No Comments
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. .. Read More
Affiliate News | 11.17.09 | No Comments
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you ha.. Read More
Affiliate News | 11.11.09 | No Comments
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the in.. Read More
Affiliate News | 11.3.09 | No Comments
We love Halloween! Last year, PPC Hero was a hit as Disco Stew! With the vampire hype this year, PPC Hero thought he would be a blood sucker this year. But he would do it old school style! We’re talking Bela Lugosi Dracula style! I want to suck.. Read More
Affiliate News | 10.31.09 | No Comments
Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors? If you aspire to optim.. Read More
Affiliate News | 10.29.09 | No Comments
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re fini.. Read More
Affiliate News | 09.9.09 | No Comments
Today’s PPC Hero Landing Page Critique Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new .. Read More
Affiliate News | 09.8.09 | No Comments
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can&.. Read More
Affiliate News | 09.8.09 | No Comments
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was g.. Read More
Affiliate News | 08.25.09 | No Comments
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as:Â “the goal that corporations or public agencies asp.. Read More
Affiliate News | 08.12.09 | No Comments
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now .. Read More
Affiliate News | 08.11.09 | No Comments
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my client.. Read More
Affiliate News | 08.6.09 | No Comments
As I’m sure you are aware, it’s a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that will help improve your performance for the rest for.. Read More
Affiliate News | 08.4.09 | No Comments
Lately, I’ve been writing a series of articles on the Google Content Network. Read the original here:Â Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns .. Read More
Affiliate News | 07.21.09 | No Comments
Affiliate Marketing Simplified Rosalind Gardner, author of the Super Affiliate Handbook, explains affiliate marketing in a nutshell. From: rosalindgardner Views: 514 0 ratings Time: 03:28 More in Howto & Style Go to Source.. Read More
Affiliate Videos | 07.17.09 | No Comments
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restruct.. Read More
Affiliate News | 07.15.09 | No Comments
With all my affiliate site posts queued up for the next 2 months and some time on my hands this weekend, I decided to get to work making the Super Affiliate Handbook available as an online tutorial, through a membership site. My primary concern was h.. Read More
Affiliate News | 07.15.09 | No Comments
