Blog News Roundup for Friday, May 29, 2009
- Do you like to party hard on the holidays? If so you don’t want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I’m looking forward to Ugly Dog Day at the end of June, but I don’t think I have a search campaign that can benefit from it!
- There’s a new search brand in town, Bing! I love that word. It’s so catchy. This new type of search engine or Decision Engine from Microsoft is one of a kind. Steve Ballmer announced the arrival of the new product yesterday at the All Things Digital conference.
- Sonia Simone analyzes how we all lost faith in our ability to make sound financial decisions (hint: it involves carnivals and sea monkeys). Find out how your customers’ lack of faith affects your ROI and how to counteract the doubt with trustworthy, credible content and site structure.
- Weird, but natural I guess- an analysis of how tweeting could compare to PPC . Brian Carter offers an interesting perspective on Twitter and its use in advertising -I haven’t seen it laid out this way before, maybe you haven’t either. Yet another way to think about the possibilities Twitter offers.
- There is nothing like a little myth busting! The folks over at the Post-Click Marketing Blog have created a great list of “best practices” for increasing landing page conversion rates that may not be “best” for you. Successful landing pages boil down to one fact: give users what they want.
- What is a better question in regards to PPC: “What” or “How”? If you ask Greg Meyers at PPC.html” href=”http://www.semgeek.com/semgeek/2009/05/why-the-what-is-more-important-than-the-how-in-PPC.html”>SEM Geek he will tell you to focus son the “What?” So, what the heck does all of this mean? You’ll just have to find out for yourself.
- For almost all PPC campaigns, the debate will come up regarding PPC/10623/” href=”http://www.searchenginejournal.com/whats-the-real-value-of-brand-PPC/10623/”>bidding on branded keywords. If you think the argument can go both ways, read this post from Search Engine Journal. It is a strongly supported argument on the value of bidding on branded keywords.
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